Oh, I didn’t say I hated fashion, just that I was (am?) bored with it. Here’s the post you’re referring to.
Anyway- interesting question! As much as I DO hate how instant everything is, I’d be lying if I said I didn’t watch the occasional live stream. I’m not sure who the first designer to stream their show live on the internet was however the first I distinctly remember was Alexander McQueen Spring 2010 - Plato’s Atlantis. It was so popular, due in part to Lady Gaga, that it crashed the server. Despite this it proved to be a hit and ever since then streaming has become the norm.
A few years ago for a high-school student from Brazil to watch Balenciaga at his computer as it happened in Paris was about as unthinkable as actually attending the show. In the past, the first we saw of a new collection wasn’t 2 minutes after it happened on instagram or even 2 hours later on style.com, it was 2 months down the track in the ad campaign run in Vogue or Harper’s Bazaar.
Now, because of social media, there exists this urgency and designers recognize this. Let’s talk about Marc Jacob’s recent collection (and livestream) for Louis Vuitton because I think what he did was important to this question. The whole show was a spectacle as we have come to expect. In the show the models came down an escalator in pairs. It was over in no more than 6 minutes. (If you’re not familiar with how long shows can be, usually they are closer to 15-20 minutes) For such an elaborate and presumably expensive set, this seems ridiculous, right? But in those 6 minutes we were presented with a very strong vision and knew from the moment the first 2 models came out who the Louis Vuitton woman was for Spring 2013.
I don’t think live streams “ruin” fashion, but they have definitely opened a new avenue for brands to market themselves (and satisfy the consumers need for the new now) for better or worse. I think the problem comes when a designer doesn’t have a clear vision or when they try too hard to be forward thinking and it gets lost.