YOU KNOW WHAT? I’m BORED of fashion
In 2012, where Twitter, Instagram, Tumblr, Facebook, Pinterest and whatever other social media platforms invented for those with short attention spans exist everything is so INSTANT and this is supposed to be a good thing because:
a) we don’t have to wait so long to see new things (even if they are a blurry iPhone picture) (reblogged 150 times on your dashboard) (and uploaded with a shitty filter on instagram)
and b) because HEY! NOW EVERYONE CAN BE INVOLVED AND FEEL LIKE THEY’RE FRONT ROW. Literally. Sitting between Kim Kardashian and Kanye. So close you can feel Karlie Kloss’ stare burn holes in your Christopher Kane clutch
I have nothing against the idea of social media or bloggers (considering I am one..) and this post is maybe, just a little bit, hypocritical BUT hear me out - this urgency to have everything now and out there in the world wide web is kind of ruining fashion
I think when people look back on this period of time in fashion it’s going to be seen as the “digital age” when technology took over, but no one really cared about what was happening with the actual fashion part. We’ll look back on the “Rise of the bloggers” and forget about majority of the collections designers put on the runways because most of them were horrible anyway.
I read something the other month about how the early 21st century hasn’t been allowed to develop a unique aesthetic because “we are too busy bowing down to eras past” and damn, that is true. If I have to hear about one more designer referencing the ’60s or the ’80s in their collections or see another god damn New York designer (badly) swagger jacking Balenciaga I’m gonna lose it. There is so much pressure to be “first” and get hyped on the blog of some teenager (who actually has nothing interesting to say about fashion at all but has 50 million followers anyway so who cares). Designers should be inspired to create something fresh and new but instead the opposite happens.
I get that fashion is a business and, naturally, sales are important but pushing the envelope doesn’t mean creating unwearable or wacky, gimmicky clothes (thanks Jeremy Scott, you tried), it doesn’t even mean a theatrical show!
Having great past innovators is a wonderful thing but I absolutely think that today our industry relies too heavily on the past, and the “instant” gratification via social media… it needs a shakeup